Top 5 Beauty Retail Apps on Android in South America: Q1 2023

In the first quarter of 2023, beauty retail apps on the Android platform in South America showed varied performance trends in terms of downloads and active users. Here’s a closer look at the top 5 apps in this category:

O Boticário from Grupo Boticário saw a significant rise in weekly downloads, peaking at 319K in the week of January 30. Active users also showed notable fluctuations, starting at 1.6M in late December and reaching a high of 3.1M in the same week of January. The number of active users then experienced a dip but ended the quarter strong at 2.6M.

Beleza na Web: Cosméticos maintained a steady download rate throughout the quarter, with a peak of 70K in the week of March 13. Active users remained relatively stable, ranging from 230K to 282K, indicating consistent user engagement over the period.

Natura: Perfumes e Cosméticos showed a gradual increase in weekly downloads, reaching 55K in mid-January and stabilizing around 53K by the end of March. Active users also demonstrated a stable trend, starting at 385K in late December and ending at 397K in the last week of March.

Época Cosméticos & Perfumaria experienced a notable rise in weekly downloads, peaking at 62K in late January. Active users fluctuated throughout the quarter, starting at 154K and peaking at 220K in the second week of January before settling at 156K by the end of March.

Representante Eudora showed consistent growth in weekly downloads, peaking at 31K in mid-March. Active users also increased steadily, starting at 68K in late December and reaching 107K by mid-March.

For more detailed insights and data on app performance, visit Sensor Tower.